Vehicle Graphic Style
From custom racing stripes to commercial fleet lettering, vinyl vehicle graphics have long been a mainstay of the digital graphics industry.
A wrapped vehicle that traveles in or around a major city generates more than 65,000 visual impressions per day.
A wrapped vehicle that traveles in suburban areas generates more than 30,000 visual impressions per day.
98% of consumers feel that fleet graphics create a positive image for the company.
96% say fleet graphics has more impact than other forms of outdoor media (billboards, for example).
According to an independent study conducted by the American Trucking Association
Standard & Custom Vinyl Lettering
Vinyl Lettering is the simplest and cheapest option. This usually includes nothing more than the company's name, phone number, website, and possibly a logo. Letters are created just by cutting solid color stocked vinyl. The downside to this option is that you probably won't have a very unique or especially eye-catching design. But, it gets the most important information out there and in the most cost-effective way.
Standard NYC DOB
Custom Spot Graphics
Spot Graphics are graphics that are printed, cut and installed on certain areas of the vehicle. Its not a wrap, however, it are the best of both worlds. You get a decent amount of coverage which means you can have more room for design and information, but you aren't covering the entire vehicle in vinyl which means you will pay less overall for materials and labor cost than you would for a wrap.
Custom Print and Cut
Partial wraps cover only a portion of the vehicle, and is almost always designed to work with the original color of the vehicle to give a full wrap feel, without the cost of a full wrap.
The term “partial wrap” is used to describe any wrap that does not cover the entire vehicle, but covers more than cut vinyl or spot graphics. Perforated vinyl for windows is an add-on option for partial wraps.
A full wrap covers the entire surface of a vehicle and generates the most impressions. Surfaces covered may include windows by using a perforated window film, which covers glass surfaces without impeding the driver’s visibility.
Color Change & Accents
The other applications for vinyl vehicle graphics all fall into the custom category. These are all graphics designed for the general public to customize ‘street’ cars. Although tastes and styles in this sector have changed over the years, there is still a large demand for vehicle customization and that includes vinyl graphics. There are many automotive enthusiasts opting for matte black racing stripes, chrome or carbon fiber accents, and complete paint replacement or “color change” wraps.
Auto racing is another traditional source of business for vinyl vehicle graphics. Many top tier race teams have upgraded to printed vehicle wraps, but there are still plenty of racers who just need vinyl graphics like door numbers and/or sponsor logo decals. Dirt tracks and drag strips are likely places to find these users. Don’t forget about motocross, Go Kart, and Legends racers as potential clients.